The science of logo creation
To create a logo, a designer has to know lots of techniques and trends, have some special knowledge and skills. A logotype is a such feature, that makes the brand recognizable and is that, what makes the first customer’s impression. As it’s known, exactly the first impression is the most important and in branding and in marketing processes.
In logo design, everything has to be over thought: the colors, the fonts, the shapes and so on. To keep everything in mind while creation process is going on, it’s better to look through some main rules, which are presented below: